Integrating Google Analytics with Screen9



    Screen9 provides the ability to collect statistics for media delivered by Screen9 on your own Google Analytics account. The Screen9 Google Analytics feature tracks the following metrics:

    • Impressions - Playbacks loaded
    • Started plays - Amounts of "first play" clicks. If a user replays the video after it ends it will count as 2 started plays.


    To send the statistics to your Google Analytics account you must meet the following conditions:

    1. Use iframe or JavaScript embed
      Statistics can only be collected when video is presented in the Screen9 player using an iframe or JavaScript to present the player.

    2. A property in Google Analytics
      If you are new to Google analytics, start by setting up a property in Google Analytics. You will need the "Web Property ID" of your property in Google Analytics. Instructions on how to find your "Web Property ID" can be found on this page under "Find your tracking ID".

    3. Register your Web Property ID (UA-XXXXX-X) in Console.
      To register the Web Property ID for your account navigate to the "Statistics" tab of Connections under Settings in the Console, then add the property ID from Google Analytics (in the form "UA-0000000-0").

    View the reports (Google Analytics panel)

    Once event tracking has been set up and working on your site for a day, you can view statistics for videos in Google Analytics.
    For more details about how to filter and view this data, see the corresponding user guide.

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