Using the Google Analytics-Screen9 integration

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    (For instructions on enabling this feature on your Screen9 account, see the setup version of this article)

    Introduction

    Screen9 provides the ability to collect statistics for media delivered by Screen9 on your own Google Analytics account. The Screen9 Google Analytics feature tracks the following metrics:

    Onyx Player
    Metric Description
    Impressions Counts the number of times the player was loaded and shown to viewers.
    Started plays Amounts of "first play" clicks. If a user replays the video after it ends it will count as 2 started plays.

     

    Amber Player
    Metric Description
    Impressions Counts the number of times the player was loaded and shown to viewers.
    Views Counts the number of times your video started to play. Note: The metric is registered after ad prerolls.
    Views click Counts the number of times your video started by viewer interaction (click-to-play).
    Views autoplay Counts the number of times your video started by autoplay.
    Views 3s / 10s / 30s Counts the number of times videos are played for at least 3 sec/10 sec/30 sec (there can be no more than one entry in each metric category per viewer). Only unique views are measured, repeats are excluded. For example if a viewer plays a video for 20 seconds, he will generate one 3s view and one 10s view, but no 30s view.
    Views 10% / 20% /… / 100%

    Counts the number of times a specific segment of the video has been watched. Only unique plays are counted.

    • Views 10% - viewer watched the first segment of video 0-10%
    • Views 20% - viewer watched the second segment of video 10%-20%
    • Views 30% - viewer watched the third segment of video 20%-30%
    • etc.
    Percentage viewed The percentage of videos that viewers watched excluding repeats (only unique plays are measured). The metric is sent when the player session is finished (e.g. viewer clicked a related video or closed the browser).
    Time watched Counts total time watched including repeats except if the video has loop option enabled (automatic repeats). If loop option is enabled, only unique time is measured in order to prevent significant increase of metric without user interaction. The metric is sent when the player session is finished (e.g. viewer clicked a related video or closed the browser).
    Related Counts the number of times viewers clicked related videos.
    Share - [SOCIAL_NAME]

    Counts the number of times viewers clicked the share options.

    • [SOCIAL_NAME] allowed values: Facebook, Twitter, LinkedIn, Yammer, Email, Embed, Link

    View the reports (Google Analytics panel)

    Once event tracking has been set up and working on your site for a day, you can view statistics for videos in Google Analytics. These views can be found under:

    Google Analytics -> Behaviour -> Events -> Top Events -> Videos (Event Category)

    analytics-1.png

    By adjusting the "Primary Dimension" (Event action, Event label) and "Secondary Dimension" filters you can view the results that interest you. For example, if you want to see how many times users played your videos, select:

    1. Primary dimension > Event Label
    2. Secondary dimension > Events > Event Action

    Then you will see all metrics for your videos. You can filter these results and focus on only one metric (e.g. "Views", see the first image below) or one video (the second image below).

    Advanced filter

    analytics-2.png

    Filter by title

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