Using the Google Analytics-Screen9 integration

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    (For instructions on enabling this feature on your Screen9 account, see the developer version of this article)

    Introduction

    Screen9 provides the ability to collect statistics for media delivered by Screen9 on your own Google Analytics account. The Screen9 Google Analytics feature tracks the following metrics:

    • Impressions - Playbacks loaded
    • Started plays - Amount of "first play" clicks. If a user replays the video after it ends it will count as two started plays.

    View the reports (Google Analytics panel)

    Once event tracking has been set up and working on your site for a day, you can view statistics for videos in Google Analytics. These views can be found under:

    Google Analytics -> Content -> Events -> Top Events -> Videos

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    By adjusting the "Primary Dimension" (Event action, Event label) and "Secondary Dimension" filters you can view the results that interest you. For example, if you want to see how many times users played your videos, select:

    1. Primary dimension > Event Label
    2. Secondary dimension > Events > Event Action

    Then you will see all metrics for your videos. You can filter these results and focus on only one metric (e.g. "Started plays", see the first image below) or one video (the second image below).

    Advanced filter

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    Filter by title

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